Sales promotions gone wrong: Hoover

“27 years ago, Hoover offered two free international flights with any £100 purchase. Today, it’s remembered as the worst sales promotion in history.”

For the 84-year-old electronics brand, it was meant to be an eye-catching way to boost dwindling sales, escape the gloom of a recession, and shrug off increased competition.

Instead, it led to the destruction of the company — a precipitous downfall that saw multimillion-dollar losses and customer revolts.

via the discussion on HN, where there are more stories.

… the deal on offer, in reality, was:

Two unfeasibly cheap flights to the US plus a free vacuum cleaner

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